Your landing page is bad.
Goblin will tell you exactly how.
Goblin reads your landing page like a reasonable creature who has seen too many of them and is no longer impressed. Goblin scores it on twelve things. Free report in about 30 seconds.
WHAT GOBLIN LOOKS AT
Twelve things, scored.
Same rubric every time. Goblin does not grade on a curve. Goblin does not soften it because you tried hard.
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Hero clarity
Who is this for and what does it do.
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Value prop specificity
Concrete promise or vague aspiration.
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CTA prominence
One clear action. visible.
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Trust signals
Logos, names, numbers. or nothing.
Above The Fold
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Copy concreteness
Real outcomes or marketing speak.
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Social proof depth
Named customers or "happy users".
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Objection handling
Does it address what makes buyers hesitate.
Content Quality
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Visual hierarchy
Does the eye know where to go.
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Social proof depth
Does it work on a real phone.
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Objection handling
First paint. layout shift. the boring stuff.
Design and UX
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Form and CTA friction
How many fields. how many clicks. how much pain.
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Pricing clarity
Is the price visible. is it simple.
Conversion Mechanics
WHAT YOU GET
Two roasts, One free. One worth it.
Free
$0
+ 3 dimensions scored
+ Overall score
+ Goblin's verdict
+ Shareable URL
Full Roast
$9
+ Everything in Free
+ All 12 dimensions scored
+ Rewrites for copy dimensions
+ Priority fixes
+ Things Goblin respected
+ Download Report as PDF
+ Shareable URL
WHAT HUMANS SAY AFTER
They asked to be roasted.
"Goblin gave my hero a 3 and told me exactly why. Rewrote it that afternoon. Demo signups doubled the next week."
"I paid the $9 expecting a laugh. Got fourteen specific fixes ranked by impact instead. Cheapest CRO consult of my life."
"Brutal. Accurate. The "things Goblin respected" section was three lines long and I framed it."
"Goblin found a CTA buried below three competing buttons I'd stopped seeing. Embarrassing. Fixed it in ten minutes."
"Sent the report to my designer with no comment. He just replied "yeah, fair." We shipped the rewrites Monday."
"The free report stung enough that I had to see the other nine. Worth every cent of the nine dollars."
QUESTIONS GOBLIN GETS A LOT
Things humans ask.
Is Goblin actually mean?
Goblin is honest. Sometimes that overlaps with mean. Goblin roasts the page, never the person. If you wanted gentle feedback you already have a co-founder.
What if my page is genuinely good?
Then Goblin will tell you so. Begrudgingly. With evidence. This is rare.
How long does it take?
Usually 30 to 60 seconds. Goblin reads at industrial speeds.
What pages can Goblin roast?
Most public landing pages. SaaS, mobile apps, agencies, courses, e-commerce. Goblin does not roast password-protected pages or internal dashboards. Those are not landing pages.
What if Goblin gets it wrong?
Goblin is opinionated, not infallible. Take what is useful. Ignore what is not. Email Goblin if Goblin missed something obvious. Goblin will grumble. Goblin will learn.
Refunds?
If the report is broken or genuinely unhelpful, Goblin refunds you. Email Goblin. No process.